NEW DELHI: Japanese car maker Toyota launched a new version of its hybrid sedan Prius in India that is priced between Rs 27.39 lakh and Rs 29.41 lakh (ex-showroom, Delhi).

The company, which is present in India through a joint venture with the Kirloskar Group, had first introduced the world's best selling hybrid car in 2010.

"The introduction of the new Prius is our sincere effort to bring in advanced hybrid technology to India to develop such market here," Toyota Kirlosakar Motor (TKM) Deputy Managing Director (Commercial) Shekar Viswanathan told reporters at the 11th Auto Expo here.