Dabangg was a big hit and now that superstar Salman Khan is returning with a sequel, producer Malaika Arora Khan says the franchise will be carried forward.

Malaika turned film producer along with her husband Arbaaz Khan for 'Dabangg' in 2010."'Dabangg' is a brand... When we were making the first film, we did not have the intention of making a sequel. It was later that we realized there is a potential and we can take the film ahead," Malaika said in an interview.

"We would definitely like to make Dabangg 3 or 4. But it is too early to say anything right now."

Salman himself had said earlier this year that in 'Dabangg 3', his Chulbul Pandey will be posted in Mumbai, as the Police Commissioner!

Talking about Salman, Malaika said, "He is doing fantastic. He has really worked very hard to reach where he is today. Actors have ups and downs, it is not easy. The best part is, his fan following has always been consistent."

Malaika said the combination of Salman and the 'Dabangg' brand will create magic this year. "It is obvious that at the end of the day a Salman Khan film will without doubt have a good opening. But let's not forget that 'Dabangg' is also a brand. There are loyal fans that would come to watch."

"People loved the character of Chulbul Pandey, enjoyed the desi hardcore feel."

'Dabangg 2' sees the return of Salman and Sonakshi in the leads. It is expected to release in December. But director Abhinav Kashyap has been now replaced by Arbaaz Khan.

Malaika admitted that there would be some pressure. "Now the pressure is of different sort as we have to live up to the expectations of the people," she said.