Bookmark Kaumudi Online  Bookmark this site  Editor@Kaumudi  |  Marketing  Print Advt rates  |  Calendar 2012        Go!    
 
 
May 25, Thursday 2017 6:38 AM       

       HEADLINES: Thomas penned book without govt’s permission, says report                                              Ancheri Baby murder: Court asks Minister Mani to appear on June 7                                              CM supports Behera in paint controversy                                              There’s proof against Mani in bar bribery case, govt tells HC                                              UDF walkout over IAS officers rift                                              Bengal CPM seeks third term for Yechury                                              Pak court allows Indian woman to return home                                              UK terror attack: Prez for intensifying fight against terrorism                                              Nepal PM Pushpa Kamal Dahal 'Prachanda' resigns                                              Pak hangs two terrorists involved in Peshawar school massacre                                              IS kills five in first suicide attack in Somalia                                              Ashwin wins International Cricketer of the Year award                                              Kaumudi Facebook
       BUSINESS Next Article: GST Council to finalise additional legislations today  
       Netflix inks pact with Airtel & others, bets on local content
 
         Posted on :19:07:51 Mar 6, 2017
   
A A
       Last edited on:19:07:51 Mar 6, 2017
         Tags: Netflix, Airtel & others, bets, local content
 
NEW DELHI: Digital streaming service Netflix today said it has partnered with Airtel, Videocon d2h and Vodafone in India as it looks to ramp up its presence in the Indian market. The US-based firm, which is up against strong competition from rivals like Amazon Prime, HotStar and others in the Indian market, is investing aggressively in local content.
 
"India is one of the most important and we are delighted to be teaming up with three of India's leading companies. The partnerships with Airtel and Videocon d2h is for set top boxes while the Vodafone partnership is for payment integration," Netflix Co-founder and CEO Reed Hastings told reporters here. Adding that the growth in consumption has also been driven by free data offering from new-comer Reliance Jio, Hastings said Netflix is in discussion with many other players in India for partnerships.
 
Hastings, on his maiden trip to India, said the company has seen strong adoption of its services since its launch in the country in January last year. "We have a strong growth here (India), stronger than all the other Asian nations (except China, where Netflix is not present)... We are investing heavily on content. The content has doubled over the last year and we expect it to double next year. We are also setting up a Mumbai office," he said.
 
Hastings, however, declined to comment on investment details. Netflix has offices in the US, Amsterdam, London, Singapore and Tokyo. It has about 94 million users globally, of which 40 million are outside the US.
 
"In 2017, we'll be working on making our Indian service better in every dimension. We are keen on bringing more locally-produced series and films to our more than 93 million members households globally," Hastings said.
 
In December, Netflix had inked a long-term deal with Shah Rukh Khan's Red Chillies to give viewers exclusive access to the Bollywood superstar's upcoming as well as past films. Despite the intense competition, Hastings said the company will focus on improving its content library and continue to have a premium play rather than changing prices.
 
Netflix, which has gained popularity in India on the back of successful shows like Narcos and The Crown, is also keen on bringing more original programming to consumers. He added that this will help bring content to users across markets without worrying about licensing the content. The company is also looking at introducing more payment options for Indian users, given the low penetration of credit cards. 
A A
       BUSINESS
Next Article: GST Council to finalise additional legislations today
 
 
BUSINESS HEADLINES
Sensex sheds 206 pts on profit-booking  
RBI refuses to disclose list of loan defaulters  
Nifty pares initial gains, ends flat  
Maharashtra Assembly passes GST Bill  
GST is Modi Govt's 'biggest achievement': ASSOCHAM  
Exporters to get tax refund under GST within 7 days: Nirmala  
GST won't affect financial autonomy of local bodies: Maha govt  
GST: Fin Min warns industry against hiking prices arbitrarily  
GST Bill is going to be consumer friendly: Jaitley  
Sensex surges to record high in late morning trade  
AI starts direct flight between Delhi, Stockholm  
Paytm raises $1.4 bn funding from SoftBank  
Sensex dives 224 pts, Nifty cracks below 9500  
Sensex, Nifty extend bull run, hit record highs  
BSNL signs pacts with Facebook, MobiKwik  
Govt clears new coal linkage policy  
Markets conquer new peaks, Nifty scales 9,500  
Gold climbs by Rs. 55 on positive global leads  
11 PIOs in Forbes's list of best venture capitalists  
Digitisation will curb shadow economy, says Meghwal  
Snapdeal-Flipkart deal may leave staff richer by Rs 193 cr  
I-T dept launches facility to correct errors in PAN, Aadhaar  
Idea Cellular Q4 loss at Rs 325.6 cr as Jio entry takes toll  
'AI can play key role in good governance'  
Coal Mines PF merger with EPF will benefit workers: Goyal  
 
Do you support girl's action against 'Swami', who allegedley abused her?
yes
 
no
 
don't know
 
 
 
Home Kerala India World Business Sports Sci&Tech Education Automobile CityNews Movies Environment Letters 
© Copyright keralakaumudi Online 2011  |  Reproduction in whole or in part without written permission is prohibited.
Head Office Address: Kaumudi Buildings, Pettah P.O, Trivandrum - 695024, India.
Online queries talk to Deepu Sasidharan, + 91 98472 38959 or Email deepu[at]kaumudi.com
Customer Service -Advertisement Disclaimer Statement   |  Copyright Policy