NBCUniversal’s head of advertising, Linda Yaccarino, is reportedly in talks to become Twitter’s new CEO. Elon Musk told Twitter on Thursday that he had found a new chief executive, but did not name the person.
Here are 5 facts about Linda Yaccarino:
Linda Yaccarino has been with NBCUniversal for more than a decade, where she has been an industry advocate for finding better ways to measure advertising effectiveness. As head of ad sales for NBCU, he was instrumental in launching the company’s ad-supported Peacock streaming service.
Yaccarino spent 19 years at Turner Entertainment and is credited with pulling the network’s ad sales function into the digital future.
He is an alumnus of Penn State University, where he studied liberal arts and telecommunications.
Yaccarino interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to greet Musk with applause and praised his work ethic.
Yaccarino’s exit would be another major blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell was leaving following a complaint that prompted an investigation after he admitted to an inappropriate relationship with a woman at the company.